“MarketTools was a pioneer in taking market research on-line to the web. The business model lent itself well to offshoring, and we had set up a facility in Hyderabad, India. This was not a typical software development or call center operation. We had qualified and highly skilled market researchers at Hyderabad, working with global clients on key programs.
When I spoke with Anu about hiring a leader to head our India operations, she suggested that we look at candidates who had worked both on the marketing/business side in the US, as well as run an offshore facility on the ground in India. Based on her knowledge of the talent landscape, she was confident that we could find an executive with the right combination. And she delivered on her promise. We succeeded in hiring the right person, who stayed on with Market Tools, built and managed our operations there, until we got acquired in 2012.
Anu kept in touch all through the years, asking for feedback on how the facility was shaping up, and helped us hire an Operations Head, plus an HR person too, as the facility grew. Her non-transactional approach to hiring worked very well for us, as we were a high growth company in a start-up mode. Her willingness to share compensation data, and pitch in during annual revisions made her a valuable partner for us in executing our India strategy.”
“Anu went to work with enthusiasm, developing a very thorough and structured search process. She quickly understood our business vision and was able to share it with prospective advisors. Anu’s passion for our business model was evident from the very start. She combined that passion with outstanding process discipline and an uncanny ability to connect with anyone & everyone in the industry. I plan to use her again as we grow and expand our presence across the globe.” READ MORE +
“Her strong presentation, bringing out why a general management type person was needed in that phase of the company, enabled me to get all our interviewers on-board for the final choice. Overall, we had an excellent experience working with Anu, and a very effective one too as Ketera became the model for all Kleiner Perkins companies looking to set up offshore operations.” READ MORE +