“MarketTools was a pioneer in taking market research on-line to the web. The business model lent itself well to offshoring, and we had set up a facility in Hyderabad, India. This was not a typical software development or call center operation. We had qualified and highly skilled market researchers at Hyderabad, working with global clients on key programs.

When I spoke with Anu about hiring a leader to head our India operations, she suggested that we look at candidates who had worked both on the marketing/business side in the US, as well as run an offshore facility on the ground in India.  Based on her knowledge of the talent landscape, she was confident that we could find an executive with the right combination. And she delivered on her promise. We succeeded in hiring the right person, who stayed on with Market Tools, built and managed our operations there, until we got acquired in 2012.

Anu kept in touch all through the years, asking for feedback on how the facility was shaping up, and helped us hire an Operations Head, plus an HR person too, as the facility grew. Her non-transactional approach to hiring worked very well for us, as we were a high growth company in a start-up mode. Her willingness to share compensation data, and pitch in during annual revisions made her a valuable partner for us in executing our India strategy.”